MISSION

We exist to design nostalgic products that remind us of the childhood spirit. Out hope is that this reminder inspires you to be intentional about creating the grownup lives that you love... full of joy, curiosity, connection and adventure with your little ones.

ABOUT US

Hi, I'm Hillary! (that's me in the leaves above). I started making fabric bows from my kitchen table when my second daughter was born. The business grew quickly around a wonderful community of mothers and limited edition launches. We grew to 40+ seamstresses around the US, 16 full-time staff and a beautiful headquarters in Denver, CO. It was wonderful, but it was an unsustainable HUSTLE and I soon burnt out.

In 2022, we decided to focus our energy and attention on our clip and barrette line, in order to create a bit more breathing room for myself and our team, and to intentionally learn how to run a business with a bit more grace and ease (ahem, our mission).

Although I'll always be a midwest gal at heart, I live in Colorado with my three free spirited kiddos, golden retriever and doodle, and my fun-loving husband. I've been an entrepreneur now since 2008, and I'm passionate about using business in big and small ways as an opportunity to realize your deepest "WHY" and unlocking an uncommon life you love for you and your family.

VISION

TO BECOME THE LEADING GLOBAL HAIR ACCESSORY COMPANY FOR THE CREATIVE MOM, AND TO BUILD A WARM AND WELCOMING COMMUNITY OF MOTHERS BY HAVING CONVERSATIONS ABOUT KID'S FASHION, FAMILY TRAVEL AND ADVENTURE AND CONNECTING DEEPLY WITH YOUR CHILDREN AND PURPOSE.

VALUES

COURAGE

IT'S EASY TO "GO WITH THE FLOW." BUT GREATNESS STARTS WITH INTENTIONALITY, AND SOMETIMES THAT REQUIRES YOU TO GO AGAINST THE GRAIN. SOMETIMES THE RIGHT THINGS TO DO ARE THE HARD THINGS, AND WE WANT TO BE PREPARED TO TAKE THE ROAD LESS TRAVELLED.

CURIOSITY

LIFE IS NOT BLACK AND WHITE. CURIOSITY IS THE DESIRE TO SEE THINGS FROM DIFFERENT ANGLES. WHEN YOU ENCOUNTER A PROBLEM, ASK "WHAT'S GOOD ABOUT THIS PROBLEM." TONY ROBBINS ONCE SAID, "IF YOU WANT BETTER ANSWERS, ASK BETTER QUESTIONS."

CURIOSITY LEADS TO WORD-CLASS INNOVATION, DELIVERING INSANE VALUE TO OUR CUSTOMERS, AND EXPERIENCING A CLOSER RELATIONSHIP TO THOSE YOU CARE ABOUT: YOUR TEAMMATES, YOUR FAMILY AND EVEN YOURSELF.

AUTHENTICITY

BE YOURSELF. YOUR WORK-SELF CAN BE THE SAME AS YOUR PLAY-SELF. BRING ALL PARTS OF YOU TO THE TABLE. YOU ARE WELCOME HERE.

INCLUSIVITY

THERE IS SPACE AT OUR TABLE FOR EVERYONE. IN THE MARKETPLACE, WE SEE COMPETITORS AS PEOPLE, AND BELIEVE THERE IS ROOM FOR US ALL. IN THE WORKPLACE, WE ARE COMMITTED TO EVERYONE FINDING THE SUPPORT AND INSPIRATION TO CREATE AND LIVE OUT A LIFE THEY LOVE.

YES, AND

WE WANT TO CREATE A SPACE FOR INNOVATION AND FREE-THINKING, WHERE THE SKY IS THE LIMIT. TO DO THIS, WE INTENTIONALLY CARVE OUT A SPACE WHERE WE DON'T SAY "NO" OR "BUT" OR PERPETUATE STALE LIMITATIONS. LET'S SEE WHAT WE CAN ACCOMPLISH BY THINKING BIG AND BUILDING OFF OF EACH OTHERS' BIG THINKING AS WELL.

EXCELLENCE

IT'S NOT THAT YOU HAVE TO BE PERFECT.... BUT WE FEEL THAT IF SOMETHING IS WORTH DOING, IT'S WORTH DOING RIGHT AND WELL. WHETHER IT'S A NEW PRODUCT, A CUSTOMER-CENTRIC EVENT, OUR PEOPLE CULTURE, OR OUR CUSTOMER SERVICE, WE STRIVE TO BE WORLD-CLASS IN EVERYTHING WE DO.

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